Meghalaya on Tuesday celebrated local excellence at the ‘One District One Product’ (ODOP) Sampark event and honoured State Awardees from the ODOP Sampark programme held in Mumbai.
Invest India, in collaboration with the Department for Agriculture and Farmer’s Welfare, Government of Meghalaya, hosted the eagerly awaited ODOP Sampark event in Shillong. The conference showcased and uplifted local products, contributing to the economic growth and cultural vibrancy of the region.
Minister of Agriculture, Meghalaya, Dr. Mazel Ampareen Lyngdoh illuminated the State’s Aatmanirbhar Bharat initiatives. Congratulating all ODOP stakeholders for their national recognition at the ODOP Awards, she stressed the vital role of handholding media entrepreneurs in disseminating success stories to the remotest farmers. Highlighting collaborative efforts between the State and Central government, she emphasized improved access to investments for farmers and officials.
The ODOP Sampark provides a dynamic platform to spotlight Meghalaya’s diverse offerings and reinforce the unique identities of its districts. Recently, Meghalaya also won the Bronze award in States Category (B) at the National ODOP Awards held at Bharat Mandapam on 3rd January 2024.
Today’s conference provided a unique platform for all stakeholders including government officials, ODOP sellers and stakeholders, and media officials. It led to an exchange of real-time insights on the challenges and opportunities faced by local industries, fostering collaboration, and contributing to their immediate growth and development.
Attendees at the event had the exclusive opportunity to experience the cultural richness of Meghalaya’s renowned products through a live display showcasing a wide range of local product offerings.
By spotlighting and promoting one product from each district, this initiative stimulates holistic socioeconomic growth across regions, showcasing the unique clusters and communities that have carved their own niche identities.